Selected
Work

1177 is Sweden's national healthcare information and guidance service, reaching millions of citizens. This engagement focused on designing a new enterprise application — a complex, high-stakes project requiring deep understanding of healthcare workflows and the diverse needs of both patients and healthcare professionals.

As Lead Product Designer, I navigated the challenge of designing for public services at scale: accessibility, inclusivity, and clarity were non-negotiable requirements alongside functional complexity.

Arla is one of the world's largest dairy companies. This engagement was about defining and shaping a new digital ambition for the brand — a focused, high-impact consultation that required both strategic thinking and the ability to rapidly translate direction into concrete, compelling design.

Working at the intersection of brand, product, and digital strategy, this project demanded a clear point-of-view and the confidence to challenge existing assumptions about what digital could mean for a heritage food brand.

Vinci Energies is one of Europe's leading energy and infrastructure companies. This engagement focused on conceiving and designing a carbon footprint monitoring solution — a tool to help businesses understand, track, and reduce their environmental impact.

A concept-stage project requiring strong vision work: translating complex energy and emissions data into an interface that was comprehensible, actionable, and compelling. This is design in service of the planet — something I hold as a core principle.

Eton is a premium Swedish shirt brand with a global retail presence. This project centred on elevating the e-commerce experience to match the brand's positioning — creating a digital buying experience that felt as considered and refined as the physical product itself.

Luxury e-commerce is demanding territory: every micro-interaction, every content decision, every piece of friction matters. The challenge was to bring the warmth and craft of a premium retail experience into a digital channel without losing the brand's character.

Kundo is a customer service platform helping organisations deliver fast, high-quality support. This engagement focused on designing an AI-powered chat experience — one that had to feel genuinely useful and human, not like an obstacle between a customer and a real answer.

AI Chat UX is a genuinely hard design problem: setting expectations, handling failure states gracefully, building trust, and knowing when to hand off to a human. This project required both a strong opinionated design direction and careful, evidence-based iteration.